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It is natural for patients looking to undergo cosmetic surgery to research not only the procedure (including any risks and potential revision surgery) but also and more importantly, who is going to be performing that procedure. Traditionally, potential patients would seek advice from their friends, family and the trusted local GP in choosing the right surgeon. However with the rise of the internet and social media, there are now numerous online review sites and forums which now form an increasingly important part of the decision process in selecting the right surgeon. With the quick and easy access to this vast information, it has empowered many people to make more accurate and well informed decisions for themselves.

While the value of these sites are undisputed in educating patients, we need to highlight that like all things on the internet they are not always factual. Not everything that you read online is a genuine feedback based on actual real patients experiences.

   Many cosmetic clinics are known to post fake reviews, both positive and negative (competitor clinic profiles) to boost their business. This has become increasingly more common with online cosmetic forum sites with clinics paying staff / marketing agencies to pretend to be actual patients promoting a particular doctor, while discrediting other clinics / surgeons.

   Some negative reviews are from real patients who did not received a result that met their expectation (who actually had a very good surgical outcome but had unrealistic expectations) and so write numerous negative reviews to punish their surgeon.

   While most negative reviews are from real patients that may have experienced a real medical complication due to a known risk of the procedure. It is important to highlight that these complications can occur to all surgeons who perform this procedure and nearly all Plastic Surgeons will have some negative reviews online. With patients much more likely to write a review based on negative outcome then a positive result.

In a attempt to minimise the effects of these issues, the Australian Health Practitioners Regulation Agency (AHPRA) banned testimonials on all Doctors websites from 2010. While this potentially stops clinics publishing fake and misleading patients reviews, it has created numerous independent review websites that are highly unregulated with most not even located in Australia.

To enable patients to access real and unbiased patient reviews of actual patients of Dr Turner, we have teamed up with RealPatientRatings to survey all patients that come through our clinic. RealPatientRatings is endorsed by The American Society of Aesthetic Plastic Surgery (ASAPS).

To see Dr Turners profile click the link below.

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